Exposed: The Real Secret to “New Media” Success – Picture Posting!
Our FREE Guide Shows You How to Make Money on Social Media and Lays Your Foundation
These days, hundreds of millions of people use social media regularly, for everything from sharing gossip with friends to following monumental historical developments, and everything in-between. It’s fair to say that in a little more than a decade, social media has gone from an interesting curiosity to a dominant part of our lives, and there’s no reason to believe this is going to change anytime soon. Indications are, in fact, that if anything, the web and social media will have an greater and more significant role in our lives year after year.
Not surprisingly, given how pervasive it has all become, many millions of folks want to know how to make money online, and in particular, how to make money on social media (Facebook, Twitter, YouTube, Instagram, etc.). In truth, it’s a very complicated subject overall, but the secret to success is to understand some simple principles and know how to apply them. This is why we decided to put together a “how to” guide on the subject.
And since posting visuals in social media is the most popular and share-worthy (i.e. potentially viral) form of social media marketing, we thought our report should emphasize this “sub-niche” within the broader field.
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Ironically, the visual “sub-niche” is also the most popular and potentially most profitable for you. Numerous studies, across all the various platforms, have shown that pictures and videos consistently outperform plain text by a wide margin. We here at WMS, who have been doing social media for many years now, can personally attest to it. In fact, if you check out our social media feeds, you’ll see a mix of pure text and visual posts, and this is done for a reason.
If you think about it, the public’s better response to visually-oriented posts makes perfect sense. The human brain is highly stimulated by visual media — not so much by text — and is hard-wired to process that information almost instantly.
Text requires, bare minimum, a skim. For many, this is work. But everybody loves interesting visuals!
For the reasons enumerated above, posting pictures and videos is the single best way to get attention and build an audience quickly through Facebook, Twitter, Instagram. Heck, sharing videos is the entire reason for the second most popular site in the world, YouTube, which is only second to Facebook. And guess what? Facebook is now heavily favoring visuals and emphasizing video to the point that a corporate goal is to steal some of YouTube’s thunder!
Don’t let this deter you, though. Despite the fact that Facebook is going in to video heavily and YouTube is already a huge monster, the effectiveness of video is actually falling when it comes to advertising and “interruption marketing,” which is what you’ll be doing on social media.
Conversely, the effectiveness if imagery is only growing, relatively speaking. And it makes sense. Think about it. When you’re skimming your social media feeds, do you really want to stop and watch videos? Particularly when they are “unsolicited” videos you don’t particularly want to allocate a block of time to? But again, a picture does not have to be watched, and it’s meaning can be instantaneously determined. So, despite the fact that commonly held belief that “video is king,” it really isn’t. Not for social media purposes, anyway.
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But wait! You may be wondering, if visual media is the preferred and most powerful form of posting on social media, how is it that plain text still largely dominates? Ah! Good question. Well, there are many factors at play here, but in the main, we believe there are two major reasons for this phenomena:
- People are lazy, picture posting takes considerable extra effort (particularly if you’re posting original content) and for many applications — like sharing news with friends or posting quick updates — it simply doesn’t make much sense to go to all that extra trouble. Bear in mind it will be worth all the extra trouble for you, though, because you’ll be doing it with a purpose, and it lead that much faster to profits and success.
- Many folks lack the skills, design abilities/confidence or software to deal with visuals — especially video.
If this suddenly sounds intimidating, fear not! Even if you know nothing about handling imagery or even video, so many online templates and tools now exist (most of them free to try) that obtaining/creating fresh, interesting, share-worthy content will not be difficult at all. Rest assured there is no brutally steep learning curve here. Nobody is suggesting or even recommending that you become a graphic designer or videographer in order to do this. Such level of effort is totally unnecessary, and would, in fact, get in the way of what you want to see, and that’s quick results — right?
All that’s required is a small investment in time, to learn some very basic new skills (if you’ve already got them, you’re way ahead of the game). Then you’ll need an understanding of the whys and whereto-fores of the process, which is where our how to make money on social media guide comes in. That’s it, at it’s most basic.
Pictures vs. Videos on Social Media
The mention of video makes some people queasy, and with good reason. Learning how to make and post videos — particularly professional looking video — is not an easy process. It can take the most dedicated and talented many weeks, if not months, if not years. Furthermore, as attention spans continue to plummet, the data is beginning to show that video is losing it’s impact and effectiveness. It turns out that most people, given the choice of looking at a single image
Better still, there’s a middle ground here which we’re finding to be very effective, and one which doesn’t require a newbie to become a techie. That is, the animated GIF. The animated GIF provides, in some ways, the best of both worlds. It can work as a still image, but it also offers some movement, which catches the eye and instantly draws attention away from the static. It doesn’t offer sound, but that’s almost unimportant. Why? Because more market research shows that people are increasingly watching video on social media platforms with the sound off! Yeah, that’s right. They can’t hear you anyway. Which also goes to the importance of having captions within your video or animated GIF, but that’s getting into the weeds perhaps a bit too much here.
The point is, even if you’re not skilled enough, equipped right or interested in video at all (and it does take a lot longer to do video production, even if you are capable of doing so), it really doesn’t matter. Posting pics — or animated GIFs — is more than sufficient for what you need to do.
So, without giving away too much, it’s safe to say at this point that visuals and image posting is exactly how to make money on social media, the fastest and easiest way possible.
Once you understand how to leverage the massive power of social media to your own advantage, you are well on your way — and ahead of about 90% of marketers and about 95% of online businesses overall. If this is of the slightest interest to you, then we strongly urge you to get our guide, read it carefully (it won’t take too long) and start applying the lessons ASAP. Further, we recommend you stay tuned for more helpful info on this and related subjects.
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Post Do’s and Don’ts
There is considerable debate about when and how to post to social media channels. The “common wisdom” even varies from guru to guru and from platform to platform. In other words, some people believe you post a few times a day to Facebook, but many times per day to Twitter!
Our research and experience has taught us one valuable lesson about social media. To wit: There are no rules!
To some extent, it’s the wild west out there. It’s every man for himself, and what works for you may not work well for me – or at all.
But in truth, we’re being a bit hyperbolic, because some facts, garnered from years of posting and even “posting-for-profit,” have emerged. We even touched on perhaps the cardinal rule above. That being:
• Focus. Stick to your niche. If people know you for golf tips, stick to golf tips. Period. It’s OK to share stuff that’s slightly afield – like news about who won the Masters, or the latest developments in golf club technology (and you should) – but stay away from anything else.
• Less is More. We’ve found that it’s generally not a good idea to bombard your followers with content. It’s better to give them one great piece of content per day than five or ten so-so pieces of content. This is particularly true these days with Facebook. It’s engagement algorithm seems to be skewed towards fewer quality posts over more average quality posts. Be sure to watch your metrics – either on the social media management app you choose, or on Facebook itself.
Unlike the other “big platforms” out there, Facebook does give you a tremendous amount of data pertaining to how your page is doing. Make use of it. We even recommend running experiments and watching your results.
• Your Results May Vary. It’s inevitable. It’s going to happen. It doesn’t matter what “rules” we come up with, somebody is always going to find a case where the rules don’t apply – or even, where the rules are completely contradicted.
So, some of you good readers may discover that pushing 1 post a day to your niche gets you great results. Others may find that the sweet spot is 3 posts, or 5, or that you do better with more posts on Monday through Wednesday, and less for the other days of the week.
In general, what you “should do,” if we may be so bold, is to start a Twitter or Facebook profile, start feeding it quality content, get busy interacting with others who have similar interests, and keep a close eye on what happens. Check the metrics (Twitter provides excellent stats to all users, just like Facebook).
Just bear in mind that every niche is slightly different. The best posting time for one group may be different from another. The kinds of posts that get great reactions from one group of fans may not work with another. So, especially early on, pay attention to engagement and adjust accordingly.
Thanks for the read, we hope to “see ya” again. 😎